This winter there has been a lot of talk about ‘visibility’. For the purposes of this blog post, though, I’m not talking about whether you can see out of your windscreen when it has frosted over. The kind of visibility that has become a trendy subject is about being seen in the marketplace. We all know about information overload and how much competition there is for your customers’ attention, both online and offline. So being seen – in person, online, in the media – is essential. However it is dangerous to stop there.
Category: Marketing
Business marketing advice, tips and guides to help you boost your promotions
Start the New Year by learning how to increase your sales….
Mike Southon, co-author of best-selling book The Beermat Entrepreneur, invites you to a sales training event!
Based on the best-selling book “Sales on a Beermat”, this event is suitable for everyone. If you don’t consider yourself a salesperson and hate to sell, but you have to sell to make a living, then this course is for you! If you love to sell, this course will still help you develop your skills.
Dont back down on your sales in December part 2
In my last article we explored the ways in which possible sales are being lost due to salespeople accepting the usual call me back after Christmas line. In this article, I will explore this further with my second tip on ways to avoid the Christmas objections.
Is your business one of Britain’s top 100?
Smarta.com, a free online business resource for small business owners, has joined forces with TV Dragon Deborah Meaden and Bebo Founder Michael Birch in a nationwide search for the UK’s smartest businesses.
Top ten ways to ensure your networking is more effective and produces results
Why do so many people struggle to attain a real return from all of their networking activities? There are a host of possible reasons but I thought this might be a good time to share some ways in which you can get more of a return from your networking.
Mythbusters: Business networking might not generate sales
Business networking specialist Andy Lopata takes time to shatter a few illusions, as networking groups do not produce referrals.
That may disappoint a few people who have spent a lot of time and money joining groups in the hope of generating new business. Hours spent at breakfast meetings, lunches and chatting over canapés when you could have been watching The Apprentice…..all wasted.
Don’t back down on your sales in December
As December approaches, I’m sure you’re already sick and tired of getting the ‘call me back after Christmas’ line only to find that come January, you can’t get hold of the person ever again! As the festive season roles in, I’m going to take a look at how to overcome these objections and make the most of the festive period.
Networking really pays off for Somerset business
IT solutions company, Ylem, has hit £1 million turnover through networking with Somerset Chamber of Commerce and other local business groups. Networking in Somerset has brought many rewards including financial ones.
Breaking the sales myths
“People don’t like being sold to, but they like to buy”; so goes one of the oldest myths in sales. This fallacy ignores the fact that, as buyers, we have real fears. Unless companies understand these fears, they are likely to miss issues that can become a real barrier to the purchase being made. Here sales expert Grant leboff talks about these myths and how to break them down
Increase your sales with no extra cost
Companies are continually looking for ways to generate quality sales leads and find new customers. A considerable amount of time, effort and money is often spent in this area. Yet, perhaps one of the easiest and most effective business generation avenues is often overlooked.
New survey reports 90 percent of online businesses fail
A review of the state of online business has revealed the startling statistic that nine out of every 10 fail. Fortunately, there are ways of ensuring that your operation is the one in 10.
Advertising will work on Twitter, says report
If, or more likely when, Twitter introduces ads to its service, users of the social networks will not hold back from engaging with them, according to new research.
Successful Selling 2009
Business Matters is proud to be one of the media partners in The Institute of Sales & Marketing Management Successful Selling conference to be held next month in Birmingham. As the UK’s only professional body for sales people we are proud to be involved to help our readers get great ideas and guidance on how to boost their sales as we enter 2010 with a renewed impetus and for greater return. We are able to offer two lucky readers FREE tickets worth £230 each to attend the conference.
London set to host the ‘ultimate SME networking event’
Business Scene, the UK’s fastest growing online business community, has invited companies from across the capital to join them at ‘London Connections’, sponsored by Microsoft and Alliance & Leicester.
More than 200 SMEs from a range of industries are expected to attend, bringing the city’s leading business networking groups together under one roof on the 15th September.
Why Your Cold Calling Isn’t Working….
In this article, leading Sales Expert Andy Preston explains why you’re not currently getting the results from your cold calling that you could be…..and what you can do about it to get the results you deserve……..