Few people talk about it and it’s probably due to not many people knowing what it is…the customer journey.
When it comes to buying decisions, customers are no longer settling for “good enough.” They expect an engaging, relevant purchase experience and are very selective with their time.
Today’s marketing largely revolves around digital channels. However, did you know offline marketing can be just as crucial as online marketing?
One of the most brilliant aspects of Amazon’s Alexa technology is the ease with which it allows us to make purchases. Need more coffee? Just speak up, and it’s on its way. Synced with Prime, Alexa may represent the single most frictionless sales conversion experience to ever exist. The rest of us can only stew […]
Deciding to use a brochure for advertising is easy. The difficult part is deciding what goes into the brochure.
E-commerce is a challenging industry; a saturated market and mass availability of goods to consumers means that successfully capturing customers has become less about the products you offer and more about the experience you deliver to each user.