When it comes to buying decisions, customers are no longer settling for “good enough.” They expect an engaging, relevant purchase experience and are very selective with their time.
Today’s marketing largely revolves around digital channels. However, did you know offline marketing can be just as crucial as online marketing?
One of the most brilliant aspects of Amazon’s Alexa technology is the ease with which it allows us to make purchases. Need more coffee? Just speak up, and it’s on its way. Synced with Prime, Alexa may represent the single most frictionless sales conversion experience to ever exist. The rest of us can only stew […]
Twenty years ago, if you wanted to buy a new TV you would check out the latest models in your local Dixons or Currys. After browsing the store and avoiding the pushy salespeople you might have caved and asked for their opinion on what’s best to buy.
Successful business leaders understand that the sales process is the lifeblood of their company. Without an efficient, productive means of making sales, even brilliant ideas will fail.