Have you ever wondered why your ecommerce website has a lot of visitors but a very low conversion rate? The conversion rate in relation to online marketing is the percentage of users or visitors that take a desired action
The competition between ecommerce and conventional offline shopping channels continues to heat up – even at the high end of the consumer market.
Millions of small businesses now have access to Twitter’s buy-button integration at an important point on the path of purchase: organic conversation.
Networking has always been important for SME’s – arguably more so than for larger organisations. In concerns that rely heavily on key personnel and direct one-to-one relationships the relative significance of personal contacts has always counted for more than orchestrated media and marketing drives.
Are you focusing on the right activities to drive your business forward? How to tell what is working and where to put your effort.
As a self confessed introvert I find the idea of pitching daunting. The idea of standing up in front of a group of strangers and selling my idea is a terrifying prospect.
Women in the UK spend an average of £460m a week buying online, a marked increase on their male counterparts, according to statistics from the Office of National Statistics.
How successful your online company is going to be is largely dependent on how good your website is. Here we take a look at ways to incorporate the necessary attributes which will help set your website on the path to being a resounding success.