With the extensive reach, speed of communication and the widespread availability of mass media, brands have more opportunity to create awareness through digital marketing. However, with this also comes increasing competition and smarter and more conscious consumers.
What is your sales process like? Does it focus on what you need? Or does it focus on your customers’ needs?
Is it unfair to say that we are all herd animals? It may be a bit insulting but there’s quite a lot of evidence that it’s true. Most of us hate standing out too much. This shows up the most in our dress sense, but it also applies to how we speak, and even to what we profess to care about.
If you listen to the news, or anyone commenting on it, they’ll tell you that we are officially out of recession, as a recession is often defined as 2 or 3 quarters of negative economic growth.
The Challenge – As a business owner in the current economic conditions, you can’t afford to take their eye off the ball. In a recession, business is tougher. Existing clients beat you down on price, therefore losing you valuable profit.
LinkedIn is a great tool if used with skill and purpose. Not every one does. Here are seven tips for getting a good return on your efforts.
During a discussion with a group of networking contacts recently, I realised that we all knew at least one person who was ruining their chances of getting referrals just by trying to be seen as a ‘jack of all trades’.
Business cards aren’t dead, and whoever tells you that is lying to you. Whether you’re a one-man entrepreneur outfit or an owner of an expansive SME, chances are you’ll have plenty of use for business cards in your day-to-day life, whether on or off-duty. However, with modern times come modern expectations, and thinking cleverly about the design of your card must overcome the ultimate disposability of it.
How often have we heard sayings like “you never get a second chance to make a first impression” and how often do we put that into place in our own businesses? There’s no faster killer of sales and repeat business than a poor first impression.