Social media offers access to great audiences, but reaching a million people is still a challenge that requires a huge amount of creativity, effort, and planning.
In late 2019, TikTok came out of nowhere and overtook snapchat and twitter with the number of users on the platform.
Whether it comes from hackers, disgruntled customers, or is simply a backlash against something you post, negative social media content can destroy trust in your brand in a matter of minutes.
Research has shown that more and more companies are choosing to utilise digital marketing strategies to improve their bottom line and increase brand recognition among markets.
Social media channels provide brands with invaluable opportunities to interact with customers and engage them far more directly than via any traditional marketing methods.