A relative new kid on the social media block, Pinterest is growing quickly, with rating figures suggesting that UK traffic increased almost 50% between December and January alone.
10 Yetis PR Agency has today announced that it has launched ‘A Social Media
Agency’ as a result of the volume of enquiries that it was receiving for
social media campaigns to run either individually or alongside public
Reckitt Benckiser are set to introduce a raft of cost-savings in a move to fund additional brand building with brands such as Finish and Vanish.
Several pieces of research have emerged that show many small businesses are failing to maximise the online opportunities available to them, despite the rise in e-commerce and digital marketing.
‘Companies everywhere are recognising that video has become the factor that can provide an edge over the competition’ – the wise words of James Leal-Valias, creative director at iStockphoto, writing for Business Matters a few weeks ago under the title ‘Design for Small Business: Integrating Online into Your Marketing Mix’.
With over half of the entire UK population having a Facebook account, it is claimed that employers are losing £14 billion per year as a direct result of employees accessing social media sites during work hours, yet their hands are tied when it comes to disciplinary action resulting in a minefield for employers and the rules of what is acceptable and what is not are very hazy.
Recently, I have shifted the focus of this blog series away from my personal perspective on cloud computing in order to give some of our customers the chance to present their views on the technology.
LinkedIn, the world’s largest professional network, have announced that over one million UK professionals have joined LinkedIn since June 2010, bringing the total number of UK members up to five million, which represents 40 percent of UK professionals.
Sales Expert Andy Preston explains that although LinkedIn is one of the best business development tools available, many people don’t use it properly, and even worse – make various mistakes that actually LOSE them sales, rather than WIN them…
This winter there has been a lot of talk about ‘visibility’. For the purposes of this blog post, though, I’m not talking about whether you can see out of your windscreen when it has frosted over. The kind of visibility that has become a trendy subject is about being seen in the marketplace. We all know about information overload and how much competition there is for your customers’ attention, both online and offline. So being seen – in person, online, in the media – is essential. However it is dangerous to stop there.