After reflecting on the sensational case of a company’s social media presence being hijacked by a disgruntled employee, legal specialist Sue Ball from Verisona Solicitors explains why, whichever way you look at it, someone is getting off lightly.
Category: Social Media
Social media is the best way to expand the reach of your SME or SMB business. Twitter, Instagram, Facebook and content marketing
Only twenty per cent are focused in meetings – The rest, they’re Tweeting & surfing
Almost three quarters of all workers like to check their social media feeds on their smartphones during business meetings and conferences according to a new poll.
Heard it on the grape-vine: How brands can use the video sharing platform taking over the internet
An at-a-glance guide to the media sharing phenomenon taking the internet by storm.
How to start B2B conversations on social media
We hear it all the time, “social media is only valuable if you’re a B2C company!” but experience and research tell me otherwise; it also tells me that most B2B businesses have little or no strategy for social and as such fall into one of two categories – those trying to broadcast sales messages and those who would much rather sit shyly in the corner not saying anything.
HMV staffer claims responsibility for tweeting mass sacking
A former employee at HMV tonight claimed responsibility for using its official Twitter feed to “live tweet” her and others’ mass firing.
Do's & Dont’s: Points to Consider When Writing Business Bios for Social Media
So you’ve set up your newest social media profile, be it with Facebook, Twitter, Google Plus, LinkedIn or another of the networks cropping up across the web, but what does your bio tell potential customers?
6 Tips for Mastering Your New LinkedIn Profile
Notice anything different on your LinkedIn profile page? It’s not your imagination–and it needs your attention. Here’s what you need to know.
5 Tips on how to do social media right
You hear that you must be using social media to grow your business and engage with your clients (and yes, you should). But if all you have done is create a whole host of profiles on Twitter, Facebook, LinkedIn and Pintrest here are a few tips on how to get Social media and use it to your advantage.
Did Waitrose get it right with social media campaign
Did Waitrose get it horribly wrong asking people to finish the sentence or was it really a stroke of genius?
Twitter campaigns can be loud but must be clear
Over the last couple of months, the use of Twitter has provided the landscape for a wave of innovative marketing campaigns and the retail sector has been no exception. Gavin Matthews, head of retail at Bond Pearce explains however as with all innovations, problems have arisen.
Social Media Privacy Ignored By One Third Of Job Hunters
One third of job hunters don’t think employers will look at their social media profiles, despite the growing use of social media in recruitment, according to a new survey.
Pinterest is now open to the public
The third most visited social media site finally stops requiring an invite.
Relentless social media use a ‘turn off’ for businesses
Small companies could be losing sales and damaging their reputation by bombarding potential customers with their “relentless” use of social media, according to a business networking organisation.
Small businesses need help evaluating social media marketing success
Research indicates a strong disconnect between British small businesses’ perception of social media marketing success and the reality.
Politicians, social media & a gaffe of Olympic proportions
Is social media making politics more transparent and accessible? Or should politicians be more careful about expressing radical opinions online?
