If you’re just starting up your business venture, you’ll be looking for ways to build your audience quickly.
Advertising and promoting a start up can be challenging when you don’t have a big budget but there are low cost opportunities to help your new company be seen.
Here we look at the best ways to promote your start up without having to break the bank.
Social media
According to Statista, in 2019 an estimated 2.95 billion people were using social media worldwide. This number is set to increase to almost 3.43 billion in 2023.
So, if you want your start up to be seen, it’s extremely important to incorporate this channel into your marketing strategy.
Social media is a fantastic way to organically grow your following, people can actively share your content spreading it to a wider audience. As a business owner, platforms such as Facebook, Twitter and Instagram, also allow you to pay for traffic, exposure and to reach a specific targeted audience and it’s significantly cheaper than other methods of advertising.
Local press
Reaching out to local press is always a good starting point. They are often interested in hearing about local entrepreneurial stories especially if it’s a new innovative business offering something new in the area.
You could pitch your story to local media outlets such as newspapers, magazines and radio shows to see if they would be interested.
Alternatively, you could also invest in some small advertising in local publications.
Exhibitions
Attending exhibitions is also a great way of promoting your new business. Trade shows are the perfect way to get in front of your target audience and showcase your brand in all its glory.
Exhibitions are usually tailored towards a specific audience and therefore if you attend the right event for your industry you know your target audience is going to be there.
At exhibitions you will often be exhibiting alongside competitors and more established brands than yours so therefore it’s important that you ensure your brand stands out.
Carefully designed and branded exhibition display stands will help get you noticed and offering product demonstrations, running competitions or playing videos will keep the audience interested.
Networking events
Word of mouth is often considered the most powerful form of marketing and so attending professional networking events is a great way to launch your business and is a good way of finding new opportunities.
As well as going to networking events you can also network online, using LinkedIn for example.
Start a blog
Having a website for your new start up is a given. However, content marketing should also be a time investment that you make. The best approach for this is an on-site blog which should have fresh new content added regularly that informs and entertains readers.
Infographics, videos and podcasts are also examples of content that can improve your brand reputation and increase traffic to your website.
