In an age where consumers expect businesses to interact with them online, this is a concerning find.
Instagram is arguably the most popular social media platform right now, but the research found that 76 per cent of small business owners don’t use the app to market their companies. Given Instagram has over 400 million users, it’s time for small business to leverage the platform to elevate their brands.
The recent poll of small business owners found that there is unfamiliarity surrounding Instagram, many granting their lack of knowledge on how to use the app as their reason for not using it for business. 33 per cent don’t use any social media marketing at all.
Of those using Instagram, the majority of small business owners at 92 per cent, aim to attract new customers. Another 41 per cent cite “support my community” and “show my company’s values or personality” as their goals for business posts on Instagram.
Facebook is the most widely-used social media platform among small businesses, with 39 per cent of small business owners saying they use Facebook to market their company, while 7 per cent use Twitter and just 4 per cent actively post on Instagram.