The home kitchen and dining area have become the most lucrative money making locations in Britain, that combined are generating £37.4 billion to the British economy during lockdown – that’s being coined as ‘Kitchen Table Talent’.
The research revealed that although restrictions are being lifted, 41% of office workers are expected to continue their jobs from home, with 44% saying its the most productive place they have ever worked.
For office workers, with 67% working for SMEs and 33% global heavyweights – over a quarter said their leaders see no point in returning to costly office spaces; and 19% are shutting down the office so that their staff can work mobile from home.
With Brits getting used to a work from home lifestyle, people are having to get creative. A quarter are now making their homes multifunctional; 27% decorating or converting their homes; 36% decluttering to carry on working from home – and self storage is being hailed as the biggest support for Kitchen Table Talents, with 51% of Brits saying they would opt for storage over upsizing their properties or office space.
The most productive places to work from home are:
- Kitchen table / dining area
- Sofa / living room
- Bedroom
- Home office/ study
- Garden / garden shed
- Balcony
- Garage
- Children’s room
- Campervan
- Bathroom
There is also expected to be a resurgence of entrepreneurship in Britain, with nearly 2 in 5 (37%) Brits saying they are considering their own venture as a result of the pandemic.
Those wanting to start up on their own stated 12% – wanted to become their own boss; 10% – are inspired by location independence; 9% – want to spend more time with loved ones. The top industry Brits want to start up in is technology and software.
Top industries Brits want to start businesses in:
- Technology and software
- Freelancer / Consultant
- eCommerce
- Finance/ investments
- Arts & crafts
- Property / construction
- Travel / tourism
- Hospitality
- Health/ Fitness
- Education
Brits working for themselves are expected to generate around £54 billion towards the economy – where on average those going it alone hope to make around £4,781 a month at their kitchen/dining tables.
Frederic de Ryckman de Betz, Founder and CEO of Attic Self Storage, who commissioned the research, comments: “We have seen an increase in business leaders and Kitchen Table Talent opting for storage over office space or upsizing their properties over recent months. To help support this talent, Attic is expanding by opening new locations including in Marylebone this August that offer 27 / 7 access for convenience. It’s great to see that Brits are finding new ways of working to boost the economy.”
