Online Video Marketing: The Small Business Strategy Guide

‘Companies everywhere are recognising that video has become the factor that can provide an edge over the competition’ – the wise words of James Leal-Valias, creative director at iStockphoto, writing for Business Matters a few weeks ago under the title ‘Design for Small Business: Integrating Online into Your Marketing Mix’.

Driving your business from the sales forecast

Years ago I found myself on a board tasked with privatising part of the old Greater London Council (GLC). We submitted a bid to buy our business but it was unsuccessful and the business was sold to some other guys. Just before I received my marching orders I did get a chance to see how the new predators operated. There are some lessons that I’ve never forgotten.

ecademy security breakdown gives a stark warning

ecademy – the business-orientated social networking site, that we have covered many times within the pages of Business Matters, gave a stark warning to its members of the possible pitfalls of using social networking as they left supposedly private support emails sent through the site publicly viewable as the result of a programming error earlier this week.