A brief overview of business Intelligence tools & their functions

Business Intelligence

We are in the ocean of unstructured data. Yes, the data is visible yet invisible.

Naming a few places where it resides; it is there in your emails, audio files even it is there in your social media feeds.

Businesses that are not accessing the treasure hidden inside data are running a step back from those who are accessing it. Analyzing the data is a critical task and companies can’t do it manually. Here the business intelligence tools come in handy.

Kudos to the business tools, now it is easy to collect data from multiple resources and convert it into actionable reports. If you are in the phase of discovering about business intelligence, do give it a read as we’ll tell you about business intelligence tools and the purpose they serve.

What are business intelligence tools?

Business Intelligence tools are the special software program and serve the purpose of preparing, presenting and analyzation of data. With the help of business intelligence tools, companies make more data-driven decisions. Rather than relying on the gut instinct, they let the data talk. The result of which comes in the form of perfect marketing campaigns.

Not all business tools are same; some are focused on data mashup that helps in making organizational decisions while some are more inclined to end-user experience. Business tools give a clear picture of the past and current performance and activities of a company. Business tools are of much help; they play a remarkable role in improving and tracking day to day operations. Moreover, these tools help you in the decision-making process.

The functions business tools perform

Business Intelligence tools perform many functions but the most important ones are:

Tracking of sales pattern and customer behavior

You don’t know how many upselling opportunities your business misses. With business intelligence tools, you identify those opportunities. BI tools are highly useful in tracking customer behavior and sales pattern. The big picture that it shows you related to the product sales by segment, region and other variables helps in improving your sales models. The information helps you in the decision-making process; you make sound decisions when it comes to marketing campaigns and planning product launches.

Monitor your business activities

It seems like a daunting task to monitor the business activities, right? Well, the same isn’t the case when you have the support of business intelligence tools. These tools let you track your business operations efficiently. With the help of BI tools, you can quickly prepare a weekly or monthly report of your company’s activities.

Track the impact of marketing campaigns

Customer response and product sales are two main important things. Before the arrival of BI tools, it wasn’t easy to measure the impact of your marketing campaigns. Now, you are backed by the efficient BI tools that let you measure the impact of marketing campaigns. The information serves as a basis for devising your future marketing strategy.

A structured way of presenting information

Business Intelligence tools have cut the cords of complexity. The overload of information and the statistics that fly past our heads are of no use. BI tools let you pleasantly structure your information. They let you convert the information into understandable pie charts, bar charts, and diagrams. The visual treat doesn’t only look appealing but is easy to understand.

The bottom line

Now, you have the information related to business tools and the function they perform. Do you think that it’s enough? No, it’s not. You don’t know in-depth about the business tools neither are you aware of their benefits. We have something for you that will give you comprehensive information about BI. Check Business Intelligence: The Definitive Guide to know about the latest trends affecting BI and a lot more.


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Shahbaz Ahmed

Shahbaz Ahmed is a Content Writer. He has published many articles on different websites. He loves to share his knowledge with others.You can contact me s0542599232@gmail.com.

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About Shahbaz Ahmed

Shahbaz Ahmed is a Content Writer. He has published many articles on different websites. He loves to share his knowledge with others.You can contact me s0542599232@gmail.com.